I am motivated by what motivates others and bring a deeper level of connection between your BRAND and your target audience
new brands
Launched many successful brands, including Proactiv, Murad's Resurgence, and many others across categories including intellectual properties, business, health and more
existing brands
Developed stronger “voice” while Increasing MER and ROI for many existing brands
turn arounds
Known as the Script Doctor, I have turned many failing marketing campaigns into successes
cultural trends
My doctoral studies have provided deeper insights into what moves and motivates people
HIGHLIGHTS
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Responsible for turning around many failing marketing campaigns for brands in beauty, insurance, business opportunities and more
*Most recently turned around failed long form commercials for The Hartford and Online Trading Academy.
*Also turned around the marketing campaign for Miracle Skin Transformer. Using existing assets, I created a successful long- and short-form TV campaign that not only saved the brand but also the company.
key member of the team that launched one of the most successful skincare brands: Proactiv
*Has since launched many new brands and increased sales for many existing brands in many different categories .
Deep understanding of cultural trends and demographics through research for PhD
*Beyond the average marketer, I have insights into what moves and motivates specific demographic groups and what words and images appeal to those groups.
*Incorporating those elements creates more powerful, relatable brand communication.
International experience
*Coordinated music specials for ABC, NBC, HBO and more all across the US and around the world, including the UK and Australia; and was a producer to launch a theme park in Japan.
*Currently writing and producing commercial spots for two International companies with distribution in Europe, South America, Asia and more.
Recent Works
Strategist - Writer - Producer + VP Production
Beauty
Fitness
Miscellaneous